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As the best loved, most trusted name in toys, they've been helping to make childhood special for generations of kids... as a matter of fact, Fisher-Price was probably part of your childhood! They still make some of those favorite toys, but their employee's talent, energy and ideas have helped them keep pace with the interests and needs of today's families. For example, during the past 10 years, they've earned high regard for their innovative car seats and nursery monitors, and recently teamed with Microsoft to develop an activity table that teaches infants through preschoolers with its "smart technology." Through licensing agreements, the Fisher-Price brand appears on many categories of children's products as well as toys, including software, books, eyewear, bicycles and more.

In keeping with their long-standing tradition of innovation, quality, durability, safety and good value, they offer products and services consumers can trust to improve their family's lives. Through the power of teamwork, they challenge themselves to strive for excellence and to exceed their consumers' and partners' expectations.

Since 1930, Fisher Price have been in business to create toys that fascinate and stimulate a child's imagination. In fact, their founders' criteria for toymaking still holds true today:

"Fisher-Price toys should have intrinsic play value, ingenuity, strong construction, good value and action."